Kristóf Szalay-Bobrovniczky attended the World Alzheimer’s Ball and prior to the event hosted a dinner in honour of some prominent guests of the Ball as a contribution to the charity event. The event was promoted by Lady Barbara Judge CBE, Chairman of the Special Events Support Committee for Alzheimer’s Society and Dementia UK.

Explaining the reason for the Hungarian participation in the event, the Ambassador underlined that improving people’s mental health, including that of those who suffer from dementia, is regarded as a priority by the Hungarian government and  Hungary is committed to the international endeavours aimed at supporting people with dementia and improving relevant practices in this field.

The Ball helped to send a powerful message about the importance of championing the dementia agenda. According to the organisers, the money, raised through sponsorship, table and ticket sales, pledges and a luxury silent auction will be used for researching dementia and Alzheimer’s disease.